NGÔ PHƯƠNG DUYÊN

Conducted a comprehensive quantitative study on Gen Z consumer behavior by designing and deploying surveys to collect relevant data.

Utilized SmartPLS for advanced statistical analysis to evaluate the impact of celebrity endorsement, electronic word of mouth (eWOM), and purchase intention.

Generated actionable insights into Gen Z consumer trends, providing a foundational understanding for targeted marketing strategies.

Supported 2 KOL collaborations by managing proposals, outreach, and communication, facilitating their seamless involvement in campaigns.

Contributed to a Facebook campaign that achieved 435,800 fanpage views and a 560% growth in content interactions through bilingual content and Canva visuals.

Developed and executed a 90-minute livestream script, including MC lines and minigame Q&A, ensuring effective post-livestream follow-up.

Created reusable bilingual Canva templates for consistent campaign messaging and brand identity across various digital platforms.

Designed and delivered bilingual Canva communication materials for the Career Festival event project, ensuring alignment with Marriott's 'Be' and 'Take Care' culture.

Enhanced employer branding initiatives by creating visually appealing and culturally relevant content for a key recruitment event.

Developed detailed segmentation, targeting, and positioning recommendations for Choo's lipstick concept based on geographic, demographic, psychographic, and behavioral analysis.

Contributed to Choo's proposed launch plan by identifying and selecting KOLs and micro-influencers for pre-launch outreach and affiliate activities.

Integrated a planned TikTok Shop livestream into the launch strategy, enhancing potential for direct consumer engagement and sales.